Research-live.com posted an article not too long ago that called into question traditional paper surveys in comparison to new media gadgets like the iPad. Users today are more tech savvy than ever, controlling devices like an iPad, smartphone or PDA is simple. Traditional marketing research can be time consuming and expensive. You may remember when door-to-door or telephone surveys were more active, it seems less these days..
Why is that? Computers are much cheaper to serve these purposes because a company doesn’t need to eat the high cost of hiring workers for door-to-door visits and telemarketers. Companies now have the ability to offer up surveys virtually for free, using the Internet and by consumers using their favorite way to get on the web, whether that be their desktop, laptop, smartphone or iPad.
To read more about this, see here.