Steve Jobs has made it very clear that Adobe Flash is too buggy to run on Apple devices like the iPad or iPhone. Adobe may have found a solution to this issue after partnering up with Greystripe. Together Adobe and Greystripe aim to bring more advertisers to the iPhone and iPad. Greystripe will detect a piece of flash that needs to load and will convert it to html5 in real time. Other smartphone platforms like earlier android OSs won’t be effected by this and flash should load as normal.
“We are committed to providing agencies the best tools and a consistent and ubiquitous Flash runtime to create digital ads and deliver them across desktop and mobile platforms,” said Ricky Liversidge, vice president, Product Marketing, Flash Platform at Adobe in the press release. “By working with Greystripe, a leading provider of Flash authored advertising for mobile devices, we enable agencies to benefit from the power of the Flash platform while also targeting devices with HTML5.”